Appendix – 4C Quarterly
The advent of technologies and big data allows marketers to offer services and products that are personalised to capture evolving customer preferences. With competition heating up and retailers seeking to break through the war to increase their presence in the market, personalisation is vital.
Personalisation is the key to providing a satisfying customer experience, and it can take many forms such as customised messages, products or processes to order products or services. Here are some benefits of adopting personalisation into your marketing processes.
- Enhance Engagement
The most quintessential personalisation is using the customer’s name. It will catch their attention and build rapport. For example, Coca Cola’s campaign named “Share A Coke” had successfully increased their sales as well as engage with their customers. The customers could order their name written on the Coke’s can. According to Carmody and Lewis (Brain Research, volume 1116, Issue 1, October 2006), a person’s name is the sweetest and most important in any language to that person. So use it!
- Increase Customer Loyalty and Satisfaction
Cultivating customer loyalty is crucial to your company. According to Microsoft (2017), customers who are loyal with the brands make 90% more frequent purchases, spend 60% more per transaction and are five times more likely to choose the brand in the future. One way to build a relationship with customers is making them feel special by using personalisation. Personalisation needs to be beyond just pushing customers to buy products. Use big data to analyse and understand what they truly need.
- Deeper Insights Into Consumer Behaviour
Personalised communication is shifting from ‘pushing’ content toward consumers to ‘receiving’ content from customers. Today’s customers can be content creators or curators. Once the customers curate their own ‘dream’ products or services, businesses will have more access to deeper insights into the customers’ preferences.
- Premium Price
According to Deloitte (2015), customers are willing to pay more for product personalisation. One in 5 customers is willing to pay 20% more for personalised products and services. For example, Cadbury’s campaign for Valentine’s Day allowed customers to put personalised messages and photos on the wrapper of Dairy Milk chocolate bar. With personalisation, Cadbury was able to double the price for their products, and the campaign resulted in a three-fold increase in the number of customers. If you are looking for a high ROI, you need to look no further than personalisation.
Getting personalised products or services is not easy. It will take time to create a great customer experience that involves innovating web designs and experiences, to mapping out crucial factors such as shipping costs and logistics. Beyond that, you also need to delve into real-time insights into your operations, such as market analysis, market trends, expectation and orders.
Are you considering to equip yourself and invest in personalisation tools for your company? We are ready to assist you to prepare your marketing strategy. Do email us at firstname.lastname@example.org or call us +61 2 88803688.
IM Holdings is one of the largest logistic companies in Singapore founded in 1999. The company has 7 warehouses; in Singapore, Brunei, East and West Malaysia, Indonesia, China, Hong Kong and Cambodia, which cover the whole spectrum of logistics, such as land, sea, air, to storage to last-mile delivery. Beyond logistic and warehousing services, Horeca Marketplace, part of IM Holdings, is able to help organisations entering Singapore and markets in Asia by allowing companies to leverage on their established and extensive infrastructure and networks.
ITF Corp is a Fintech Company based in Hongkong & Singapore that focusing on developing the world first Fintech bank, Fintech marketplace, digital transformation platform and Investment and Financial education media platform to help SME’s. Their platform will give one-stop financial solution to the SME’s and individual with better Financial Accessibility, Financial and Business Opportunities, and Financial Literacy.
Established since 2005, Flame Communications is a Singapore-based leading PR and IR agency, serves multinational organization and start-up companies. Flame Communications provide full communications services from announcements, launches, crisis management to digital marketing campaigns for their client globally.
Petra Commodities Asia is an investment advisory firm based in Singapore & Australia that specializing in mining and natural resources. Their services including a full suite of investment advisory and banking services across the life cycle of natural resource projects, including, M&A, project finance, debt and equity capital structuring and sourcing and principal capital investment in Asia & Australia.
3 October 2018, Sydney and Singapore – R3D Global Limited (ASX: R3D) a regional investor relations and public relations firm, has formed a strategic alliance with Horeca Marketplace, providing a one-stop solution to promote, showcase and distribute Australasian products to Asia.
Under the agreement, R3D will provide market advisory, media distribution, marketing and PR services to brands who are seeking to expand outside of Australia. R3D will also be conducting digital marketing and social media campaigns to promote food-tasting and sampling sessions to engage consumers and businesses for an immersive experience. Horeca Marketplace will offer an omni-channel solution that covers freight forwarding, warehousing, inventory management, e-commerce management, logistics fulfillment, as well as an online marketplace “Buy Direct Australia” for all Australian food products. Apart from these services, Australian products that are on board will also be showcased in a wholesale centre in Singapore that acts as a permanent product display for international F&B products.
“Companies in Australia looking to expand their business into Asia can now leverage a one-stop solution that helps them to expand and grow their business in the most cost-effective and efficient way. We are glad to partner with Horeca Marketplace to effectively assist companies to spread their wings to Asia with R3D’s experience, market knowledge and media networks,” said Florence Fang, CEO of R3D Global.
Eddie Siow, CEO of IM Holdings said, “IM Holdings is very excited to work together with R3D Global. This partnership will complete our ecosystem and will play a crucial role to raise the brand awareness of the brands that are on board. With our wealth of knowledge, we are confident would create substantial value for stakeholders over the long run period as well as help Australian companies to leverage their business into Asia.”
For more information, please visit https://www.buydirectaustralia.com/ or http://www.horecamarketplace.com.
Horeca Marketplace Pte Ltd is part of IM Holdings, one of the largest logistic companies in Singapore founded in 1999. The company has 7 warehouses; in Singapore, Brunei, East and West Malaysia, Indonesia, China, Hong Kong and Cambodia, which cover the whole spectrum of logistics, such as land, sea, air, to storage to last-mile delivery. Beyond logistic and warehousing services, Horeca Marketplace is able to help organisations entering Singapore and markets in Asia by allowing companies to leverage on our established and extensive infrastructure and networks. IM Holdings has also heavily invested in technology to properly manage inventory stored in the warehouses; bonded warehouses and cold storage for perishable products. For more information, visit http://www.horeca-marketplace.com and http://www.im-holdings.com