The advent of modern technologies has undeniably brought so much changes in the business world. Business owners must face that “everything in has gone digital now”. People are consuming more digital content daily – using their smartphones, laptops, tablets, desktop computers and more. Why? Because It is ultimately making things easier for people. They can gather more information through the Internet anywhere, anytime, on any device.
Therefore, business owners need to recognise the importance of going digital in this modern era. Small, medium and large businesses will certainly do all they can to keep up their business including altering their marketing strategies to adapt to the new circumstances. The thing is, making the move towards digital technology and communicating a brand through digital marketing is an important step for any business especially in order to reach their customers.
What is Digital Marketing? It is the promotion of products or services via one or more forms of electronic media. Business owners utilise digital channels such as search engine, social media (Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google+, etc), email, and their websites to connect with their current and prospective customers.
Why is Digital Marketing important? It is extremely important to have a strong digital footprint within the Internet. Not only because it is faster and more practical than the traditional marketing, but also it provides the opportunity to establish significantly more engaged communication channels with customers with a significantly reduced budget. An email or social media campaign, for example, can transmit a marketing message to customers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
Moreover, digital marketing will let you gain customer insights. It’s not enough to just know your customers, you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need an established view of customer preferences and expectations across all channels.
Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and customers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences. That is why, just because you have a website, that doesn’t mean that you can stop right there. You need to engage your customers through multiple channels.
However, we also need to control our digital media whether the contents or the interactions in it as it works both ways! Happy customers can help you, but unhappy customer can harm your business very seriously.