R3D and Crossroads Partner on Media Technology Offering; Media Intelligence and Data Analytics Tool to Widen Service Offerings
December 31, 2019
R3D Global Limited (ASX: R3D) has entered a strategic partnership with Crossroads Investments Pte Ltd (Crossroads) for roll out of a newly launched media intelligence and analytics platform, MIDA.
MIDA is a newly launched on-demand media monitoring platform that provides instant insights from social media, online news platforms, podcasts, and other online digital media. MIDA is intended to be used in the marketing industry to create and track media campaigns, monitor brand reputation, and provide detailed insights to support data-driven marketing decisions.
Crossroads and R3D have entered into a strategic partnership whereby R3D and Crossroads will collaborate on the further development of MIDA utilising R3D’s significant expertise in the Asian media relations and digital marketing sector. R3D will also offer MIDA platform subscriptions to its current and future clients.
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